A distinctive feature of the operator’s pricing policy is that the more friends and relatives connected to the plan, the cheaper the connection becomes for each subscriber. This simple and honest message became the foundation for the project’s graphics.

The operator’s symbol is a soaring bracket, representing not only an eagle but also the unification of people at a distance. The laconic black-and-white symbol can be used as an independent branded element or enlarged to the edge, forming a uniquely shaped panel.