In 2023, Rostelecom, T2, and Wink created a B2C cluster, incorporating 40,000 employees into a unified management structure. The new brand identity aims to unite people around shared goals and elevate the internal communications brand. “V2SO” combines the name of the cluster, “B2C,” and its main slogan, “This is all of us.” This visual element serves as the foundation for the brand’s key headlines—facts about the team’s achievements.

The visuals are built on a digital gradient, symbolizing the merging of Rostelecom, T2, and Wink. Based on their corporate colors, the gradient is in constant motion and transformation.

The headlines are presented as digital posters enclosed in panels with rounded edges. The panels can be transparent and outlined, or opaque and gradient-filled, varying in format and proportions.

The branding identity is complemented by gradient shapes forming three-color icons on a black background.