Bushe’s philosophy is expressed in the simple formula “There Is Something Real,” emphasizing substance over external gloss. Guided by this philosophy, a concise brand identity was created, inspired by urban textures, a muted palette, and monochrome typography. The color scheme of the café interiors was complemented by colorful graffiti
and the currently popular stencil graphics, inspired by St. Petersburg’s street art.

Visual elements from the urban environment are used across all printed materials—posters, business cards, souvenirs, packaging—as well as in outdoor advertising.