A hat manufacture’s identity

Branding, Graphic, Packaging

Factory “Cardinal” was opened in 1989 in Moscow. The company produce male and female lines of hats made of felt, suede, angora, straw, knitwear under the subbrands: CARDINAL, MARGO, HAT BOX.

The main idea of the rebranding was to combine all trademarks into one. Also C&M make ornaments for the head, hats for promotions, uniforms hats. And most importantly, they do their hats with love.


Epica awards: shortlist
Red dot: award
IAF Red apple: silver
Golden hammer:Silver
Ad festival «Idea»: Silver, shortlist
ADCRussia: Bronz, shortlist
White square: Bronze

Chesnock: Gold, silver
Popok: shortlist