Dirol Don’t Drop

Branding, Graphic, Packaging

bout 1.4 thousand tons of used gum is found on the ground every year. Chewed gum is everywhere, but not in the trash can. It pisses everyone off. The Dirol Don’t Drop project should rectify the situation.

Designer Shane Gonzales and shoe customizer Maggi have created a limited edition sneaker with the addition of recycled gum. Only 120 pairs, and they will be received by the most active participants in the Dirol Don’t Drop campaign, who began to throw chewing gum in trash cans and inspired others to do the same. The symbol of the project is a classic trash icon, who delicately spits out the gum into the trash can. Thus, the symbol itself already clearly demonstrates that it is time to change the bad habit. The logo is supported by urban typography, asphalt gray and fluorescent green colors and a corporate pattern that looks lke a used gum gon the floor.


Concept, mechanics, creativity developed by emg agency. The logo, corporate identity, corporate typography were developed by Suprematika agency.