A distinctive feature of the operator’s pricing policy is that the more friends and family members are connected to the tariff, the cheaper the communication becomes for each subscriber. This simple and honest message became the foundation of the project’s graphics.

The operator’s symbol is a soaring bracket, representing not only an eagle but also the unification of people across distances. The minimalist black-and-white symbol can be used both as a standalone branded element and placed prominently with a cropped edge, forming a uniquely shaped block.