Family doctor

The “Family doctor” clinic network is ranked among the TOP-10 best private clinics in Russia, according to Vademecum magazine. Founded in 2002, the network has grown to include 19 multidisciplinary clinics with a hospital center.

Project Video Case

Services
Branding
Graphic
Industry

The core principles of the clinic’s doctors are a combination of family-oriented and professional approaches, as well as fostering trusting relationships between doctor and patient. These values have been encapsulated in the clear message of the new brand identity: “What Unites Us.”

Now, every element of the style communicates the idea of unity, not only through meaning but also through visual perception. Illustrations for advertising brochures, leaflets, flyers, and informational posters are designed using concise geometric objects, graphically unified with additional visual elements.

A separate illustrative block is an extensive series of doodles for pediatric clinics. Each doodle depicts a stereotypical scene from a children’s clinic, featuring characters such as a white heart symbolizing the “doctor” and a blue heart representing the young patient.

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Branding, Graphic, Logo, Packaging