The new name of the bakery, “Lev Borodinskiy,” not only reminds us of the beloved Borodinsky bread but also allows for the creation of a unique character.

Bread takes center stage as both the key visual and illustrative element of the brand identity. Bread, viewed from the front and side, becomes the central symbol, transforming into the abstract silhouette of a character. The name is written in a signature custom font that evokes a sense of craftsmanship and refers to the pre-revolutionary artisan culture, a
sincere love for the art of bread baking, and the aesthetic presentation of simple things.

In addition to the logo, we proposed a signature character — Lev Borodinskiy, a artisan-baker. Dressed in a sturdy apron with strong hands, he is captured in the process of preparing dough and baking bread.

The warmth, the crispy texture of the bread, soft colors, homely checkered patterns, and a handcrafted feel — all of this speaks to the authenticity of bread with a name.