Packaging of the new brand of naturally fermented drinks Liberté for a chain of restaurants Bushe. The brand with a bold name challenges standard sodas by offering a healthy alternative. At the moment there are two flavors in the line: “Chamomile-Lemon” with the name “Stay pure!” and “Blue Oolong Tea” under the banner “Stay true!”

Communication itself plays up the protest movement brazenly, but not intrusively. Labels work like banners, and poster communication like campaign posters.