A bold brand with an audacious name challenges conventional carbonated drinks by offering a healthier alternative. Currently, the lineup includes two flavors: “Chamomile-Lemon” with the tagline “Stay pure!” and “Blue Tea-Oolong” under the slogan “Stay true!”

The brand communication playfully emulates a protest movement, assertive yet unintrusive. The labels act as banners, while poster campaigns resemble agitational propaganda posters.