A unique alphabet where each letter peresents one Moscow showplace. One letter – one point of interest. Each letter to the one place. The project used to involve the audience do not stop visiting only one point of interes in Moscow. They should visit them all. Exactly 33 occasion, strictly on the number of letters in the Russian alphabet, to go and buy a souvenir from the new series “Moskvazbuka.” Moscow from A to Z. Each letter in place. Naming, slogan, corporate identity.