The name of the social network has been shortened to the simple and clear abbreviation “OK.” The symbol has become stricter and more confident while maintaining its friendly character. The brand’s mascot now stands firmly inside the app icon. The radius of the rounded edges has been reduced for both the symbol and the text, giving the logo a more refined appearance and removing excess softness and childishness.

The updated symbol is more stable, clean, and concise. The name has transitioned from the long “Odnoklassniki” to the short and impactful “OK.”

The signature orange color has become richer and brighter. The logo itself has become more technologically advanced: it is well-perceived in the digital space, evokes positive emotions, is memorable, and aligns with the new positioning. Supporting the logo is a custom font and identity system based on the idea of human-centricity.