The brand’s emblem is a monogram of the letter «П» (“P”), repeated four times and stylized to resemble the layout of a district. The symbol is brought to life through dynamic motion, transforming and refracting the graphic representation of the symbol. The initially rigid, grid-like design—echoing the structure of the districts—takes on a lively character, reminiscent of a real park, thanks to organic textures that evoke ripples on water or wind brushing through tree canopies. The project includes logo design, corporate identity, illustrations, and a slogan.
















