Parkovyye Kvartaly

A unique residential project near Lipetsk is an environment reflecting the world’s leading architectural trends: pedestrian-friendly spaces, community building, the integration of nature into urban development, the sharing economy, and a personal district with its own park. A complete urban life experience surrounded by nature in a park setting.

Services
Branding
Graphic
Logo
Slogan
Industry
Horeca
Development

The brand’s emblem is a monogram of the letter «П» (“P”), repeated four times and stylized to resemble the layout of a district. The symbol is brought to life through dynamic motion, transforming and refracting the graphic representation of the symbol. The initially rigid, grid-like design—echoing the structure of the districts—takes on a lively character, reminiscent of a real park, thanks to organic textures that evoke ripples on water or wind brushing through tree canopies. The project includes logo design, corporate identity, illustrations, and a slogan.

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Branding, Graphic, Naming, Packaging