Simple and concise, the logo has shed any references to roads and focused instead on images of freshness and greenery. Based on this logo, an entire ecosystem of symbols has been created. The signature petal has become a universal element across all visual communications of the brand. Price tags, illustrations, shelf talkers, patterns, and wobblers now rely on a unified and recognizable element, ensuring that every visual medium consistently communicates the brand identity.

The brand symbol is complemented by signature vector illustrations with a distinctive color palette and a clean grid for advertising and communication posters. Additionally, the letter “ё” has returned to the logo and is now firmly embedded in all visual communications of the brand.