Rebranding Effort
In 2021, ROSMAN, known in the publishing market as the “publishing house with an elephant,” underwent a major rebranding. The goal was to transform its image from that of a traditional publishing house into a modern, large-scale company dedicated to children. The result was a new positioning centered on the idea that ROSMAN creates books and entire game worlds to inspire children.

Manifesto

The brand works with the younger generation that owns the future. ROSMAN is trusted because it has always been a pioneer in the industry and remains a leader today. For 30 years, the company has been creating captivating stories and game worlds for children, inspiring them to explore and discover new things.

The corporate logo is a monogram of the brand’s initial letter, “R,” from Rosman. Additionally, the letter “R” is designed to resemble an elephant, the brand’s iconic character. The new elephant design is simpler and more concise, free from unnecessary
details. At the same time, it has gained a lively personality: sincere, curious, and playful.

The brand’s mascot, which literally changes worlds, is a key image of the new positioning. The character transforms the layout’s space it inhabits, playing and interacting with its surroundings.