The logo retained its recognizable color and signature emblem—the letter “M”—while adopting a modern shape. It plays on the gesture of hands symbolizing care and attention.
The design incorporates an original system of pictograms, used on facades, signs in store interiors, private label packaging, as well as informational and promotional materials.

As part of the rebranding, a private label concept was developed based on the graphics for in-store navigation. This approach aimed to make the packaging itself an additional navigational element. However, the concept was not implemented following testing with the target audience.