Yarra is a distributor company presenting at the Russian market a lot od inexpensive juwellery brands from Europe and South-West Asia, as well as thr goods of Russian produce. The idea is as follows: based on a great variety of forms and shapes of the juvellery brands presented by the company Latin alphabet is created. In addition to the alphabet there are several cupons-siluets,which sums up to.44 symbols altogether.