The culture of visual solutions for business, based on imagination and logic

Successful projects are created at the intersection of creative ideas and business objectives. This approach defines our work as well. We have no preferences for specific industries; we excel equally in developing complex visual systems with intricate structures and simple, striking symbols. We craft words into names and slogans that people want to repeat over and over again.

Услуги и этапы

  • Strategy and branding
  • Visual and verbal communication
  • Digital environment
1
Briefing
  • Business goals
  • Marketing goals
  • Refinement of branding goals

For the agency — to understand what task needs to be solved and why.
For the client — to clarify whether the reason behind the task they are presenting to the
agency is accurate.

2
Research and Analysis
  • Business
  • Product
  • Market
  • Competitors
  • Target audience

Understand the opportunities available for creating a successful brand, what opportunities exist in the market, what the target audience gains/doesn’t gain from competitors, and what “pains” the audience experiences.

3
Brand Platform
  • Premises
  • Brand idea
  • Positioning
  • Metaphor or brand image
  • Values
  • Character
  • Emotional benefits
  • RTB and brand attributes
  • Mission
  • Vision
  • Legend
  • Brand portfolio and architecture

Develop the ideological basis for the development of verbal and visual communications, as well as the creation of a communication and creative strategy.

4
Verbal Identification
  • Name
  • Descriptor
  • Slogan/brand line
  • Tone of voice — style of communication

Formulate the individuality of the brand being created.

Our Competencies