The visual metaphor of the project is radical typographic minimalism, a monochrome palette, and an open declaration of love for sneakers. Sneakers, as footwear with a flat molded sole, are reflected in the emphasized [where the emphasis refers to the sole] monogram of Lite. The minimalist typographic logo with the sole repeats the silhouette of a sneaker and fits perfectly into the footwear design.

The Lite logo is duplicated and arranged like a pair of shoes in a box, forming a signature block for patterns and branded box designs.

The signature pattern visually mimics the arrangement of sneakers on a store wall,
continuing the radical minimalism in expressive means that is typical of streetwear and sneakerhead culture.