ADCR Awards

Branding, Naming

ADCR Awards 2015 is the only russian creative awards by Art Directors Club Russia.

In the advertising environment it made a lot of use of anglicisms. Moreover as a result of this mixture resulted in a specific language “Runglish” or Russian promotional language. The original identity is based on a language paradox with some sarcasm. In the popular English advertisment words included the letters of the Russian alphabet. On the other hand Identity Events seemed to hint that the award is given to it on behalf of the Russian Art Directors Club, from which to fully be called an awards of creativity with a Russian accent.


ADCR Awards, Шортлист