The name is a neologism derived from the words “Home” and “Fort,” forming a word that is phonetically close to the Russian word for “comfort.”

The company’s symbol, representing dining sets, is literal—it is a dining group: a table and four chairs when viewed from above.

The brand palette is built on complex yet warm and cozy shades, which are actively used in patterns and promotional materials.

An interesting geometric pattern is created based on the symbol. The visual identity relies on clean typography, elegant composition of the symbol, and light layout. Scandinavian tones and a modern geometric pattern bring style to any kitchen.