The bright and emotional style of the new brand is presented through “lively” typography in the signature writing style and is complemented by brand mascots: masks that are lively, eye-catching, and curious. All shoes are decorated with signature mask characters, and communications are accompanied by vibrant animalistic patterns that help highlight different models.

The new children’s footwear brand draws
inspiration from the meaning of ‘Mascotte,’ which translates from French as ‘talisman’ or
‘charm.’ The symbol of the main brand is transformed into a mask-mascot, and the silhouette of this mask is built based on the image of the parent brand’s symbol.

The signature mask character became the main hero and the key visual trigger for all sneaker models. The simple and eye-catching design fits perfectly into the footwear styles, giving each pair its own unique personality and distinctive character. Each mask also features its own signature, vibrant pattern. This brightness is sure to appeal to the young audience.