The new name of the bakery “Lev Borodinsky” not only reminds us of a variety of everyone’s favorite bread, but also gives us the opportunity to create an original character.

Bread becomes the main acting and illustrative element in the corporate style. Bread in full face and in profile is the main symbol, which turns into an abstract silhouette of the character. The name is typed in a proprietary original font that supports the general feeling of craftiness, refers us to the pre-revolutionary culture of crafts, a sincere love of baking and aesthetic presentation of simple things.

In addition to the logo, we have proposed a corporate character. This is the artisan baker Lev Borodinsky. In a tight apron, with strong hands, which is imprinted in the process of making dough and bread.

Warm, crispy texture of bread, soft colors, homemade cage, craft, warm hands – all this is about real bread with a name.