The brand’s slogan was “Family happiness as a gift.” And what is “happiness”, and what does it look like? An unexpected and slightly naive image of happiness is going to form a light and slightly ironic monogram-flower.

Abstract and vivid home patterns and images that embody positive emotions and happiness are used to support the naive symbol. A simple and clean message has become the basis for a bright and abstract pattern, which is actively used on large surfaces. And he states bluntly: a solid interior brand does not have to be boring. Concise but vivid illustrations support the corporate pattern.