The brand’s slogan became “Family Happiness as a Gift.” But what is this “happiness,” and how does it look? An unexpected and slightly naive representation of happiness takes the form of a light and somewhat ironic monogram-flower.

Supporting this naive symbol are abstract and bright home-inspired patterns and images that embody positive emotions and joy. A simple and clear message formed the basis for a bright and abstract pattern that is actively used on large surfaces. It boldly states: a solid interior design brand does not have to be boring. Complementing the signature pattern are concise yet vibrant illustrations.